About

I’m Ben de Castella. I’ve just moved to Amnesia Razorfish to work as a Digital Account Planner.

Next Level Ideas is my personal blog about marketing, technology and anything else that inspires more than 14o characters. At the moment I’m particularly interested in Rory Sutherland and Dan Ariely’s stuff on behavioural economics.

I’m inclined to think that our relationships with brands are impacted just as much by confusing websites and infuriating call centre experiences as they are by big budget TV ads. As marketers, this means thinking beyond simply bombarding people with the same messages and trying to understand what’s in it for them.

I previously worked on research, strategy and account service at Apparent (formerly Ideagarden) in Sydney, working on digital and customer management for clients like NRMA, Weight Watchers and Roche. Before this, I was a strategic marketing consultant at kae: marketing intelligence in London, advising brands like Nokia, BSkyB and ITV on new proposition development, customer experience and communications strategy.

Get in touch

The site is intended to stimulate discussion so please feel free to post content-related comments on the blog.

Alternatively please connect with me directly:

Email: info@nextlevelideas.com

Twitter: @bdecastella

LinkedIn: linkedin/in/bdecastella

The obligatory disclaimer

Next Level Ideas is a personal blog and does not necessarily reflect the attitudes of any of the companies mentioned above.

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