About

Hi, I’m Ben de Castella. I work on digital strategy at Ideagarden in Sydney, Australia.

Next Level Ideas is my personal blog about marketing, technology and anything else that inspires more than 14o characters. At the moment I’m particularly enjoying Rory Sutherland and Dan Ariely’s stuff on behavioural economics: essentially what motivates us to act as irrationally as we do.

Our relationships with brands are impacted just as much by confusing websites and infuriating call centre experiences as they are by big budget TV ads. As marketers, this means thinking beyond bombarding people with irrelevant messages and instead engaging them on their own terms. In a marketing context, next level ideas tend to be those that put customers in control.

Before moving down under, I was a strategic marketing consultant at kae: marketing intelligence in London, advising global brands like Nokia, BSkyB and ITV on new proposition development, customer experience and communications.

Get in touch

The site is intended to stimulate discussion so please feel free to post content-related comments on the blog.

Alternatively please connect with me directly:

Email: info@nextlevelideas.com

Twitter: @bdecastella

LinkedIn: linkedin/in/bdecastella

The obligatory disclaimer

Next Level Ideas is a personal blog and does not necessarily reflect the attitudes of any of the companies mentioned above.