March 23, 2009
We all know that unless we want the planet to turn into Kevin Costner’s Waterworld, we should be consuming less.
However, sometimes the green agenda can prove to be a bit of a troubling concept for marketers. After all, our traditional role has been to sell people stuff they didn’t know they needed, and preferably as much of it as possible.
So what can marketers do to reconcile their conscience with the need to make some cash?
Inspiration comes from IBM, Nokia, Streetcar, IKEA and howies…
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March 19, 2009
Unlike many other sectors, the home gardening industry has had a great start to 2009, with strong demand meaning mail-order companies have run out of seeds for basic vegetables such as onions, tomatoes and peppers.
Most commentators put the upsurge in home gardening purely down to the need to cut back on spending. However, focusing just on these ‘push’ factors risks missing out on another trend to emerge from the economic downturn: a renewed desire to create, not just consume.
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