I’m currently planning a trip to Japan and seem to be spending an alarming amount of time on TripAdvisor. As any TripAdvisor addict will attest, trying to choose between hotels can soon result in a state of analysis paralysis.
Everyone has their own criteria when it comes to choosing hotels (a pillow menu isn’t really a [...]
In The Long Tail, Chris Anderson persuasively argued that the internet is facilitating a shift from mainstream hits towards increasingly niche interests, however, the continuing popularity of blockbusters such as Avatar suggests that the hits are as popular as ever. More interestingly, the experience of ‘long tail’ companies such as Netflix indicates that contrary to [...]
Dan Ariely’s blog highlights how Google’s autocomplete can be used to reveal some interesting insights about what matters to us most:
“For better or for worse, Google’s obsession with collecting and refining data has given us a window into each other’s fascinating and telling curiosities.”
Ariely’s above example suggests how automplete could be used to identify key [...]
The word ‘engagement’ gets used a lot by marketers these days - in fact a few new synonyms would be helpful for the digital strategy I’m working on at the moment.
For a lot of brands, creating content that consumers want to engage with is absolutely the right approach, particularly if it’s around a shared passion [...]
