Posts tagged as:

behaviouraleconomics

Using Google to reveal what matters to us most

19 January, 2010

Dan Ariely’s blog highlights how Google’s autocomplete can be used to reveal some interesting insights about what matters to us most:
“For better or for worse, Google’s obsession with collecting and refining data has given us a window into each other’s fascinating and telling curiosities.”

Ariely’s above example suggests how automplete could be used to identify key [...]

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When ‘the least likely to be shite’ option is perfect

23 December, 2009

The word ‘engagement’ gets used a lot by marketers these days - in fact a few new synonyms would be helpful for the digital strategy I’m working on at the moment.
For a lot of brands, creating content that consumers want to engage with is absolutely the right approach, particularly if it’s around a shared passion [...]

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