Posts tagged as:

Economic Downturn

Gardening upsurge highlights DIY creative trend

19 March, 2009

Unlike many other sectors, the home gardening industry has had a great start to 2009, with strong demand meaning mail-order companies have run out of seeds for basic vegetables such as onions, tomatoes and peppers.

Most commentators put the upsurge in home gardening purely down to the need to cut back on spending. However, focusing just on these ‘push’ factors risks missing out on another trend to emerge from the economic downturn: a renewed desire to create, not just consume.

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IKEA: why inspiring creativity is more important than ever

4 March, 2009

If you were to believe the hype, you would think we were all so busy fretting about the global economic apocalypse that we wouldn’t have time for frivolous things like redecorating.

The economic downturn may have supressed our willingness to spend with such abandon, but it hasn’t completely erased our creative aspirations. It might be easy for brands to use the economic downturn as an excuse to get lazy and focus purely on cost, however, they do so at their peril.

One brand that recognises this better than most is IKEA…

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