If you were to believe the hype, you would think we were all so busy fretting about the global economic apocalypse that we wouldn’t have time for frivolous things like redecorating.
The economic downturn may have supressed our willingness to spend with such abandon, but it hasn’t completely erased our creative aspirations. It might be easy for brands to use the economic downturn as an excuse to get lazy and focus purely on cost, however, they do so at their peril.
One brand that recognises this better than most is IKEA…
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