We all know that unless we want the planet to turn into Kevin Costner’s Waterworld, we should be consuming less.
However, sometimes the green agenda can prove to be a bit of a troubling concept for marketers. After all, our traditional role has been to sell people stuff they didn’t know they needed, and preferably as much of it as possible.
So what can marketers do to reconcile their conscience with the need to make some cash?
Inspiration comes from IBM, Nokia, Streetcar, IKEA and howies…
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