Posts tagged as:

socialmedia

What Matters Now: ideas, predictions and navel-gazing

17 December, 2009

What Matters Now

If you haven’t already done so, it’s worth checking out Seth Godin’s eBook What Matters Now.
Available as a free download from Seth’s blog, the eBook brings together ideas, predictions and a healthy dose of navel-gazing from 70-odd top bloggers, marketers and entrepreneurial types.
My favourite entry so far is a reality check from Howard Mann. Reactionary? [...]

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Flavors.me - bringing together your content from across the web

15 December, 2009

UPDATE 18/12/09: Get your free Flavors.me invite code here:
Just go to flavors.me/signup and enter invite code ‘nextlevelideas’ to try it out for yourself.

In the spirit of seamless segues, I’m kicking off the new blog design by mentioning a forthcoming social media enterprise that is also all about the content - Flavors.me.
Currently in beta, Flavors.me is [...]

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What Vegemite can learn from Ford

30 September, 2009

Vegemite’s decision to name its new variant ‘iSnack 2.0′ has stimulated a lot of debate on Twitter and Australian marketing blogs in recent days, culminating in Kraft’s decision to axe the name just four days after it was unveiled.

‘iSnack’ bombed because the name has no relevance to the product, coming across as an opportunistic attempt to jump on the Apple / web 2.0 bandwaggon.

One company that has a better record in this area is Ford…

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The Web 2.0 Builder

23 September, 2009

Building contractors aren’t renowned for embracing technology, or delivering what you’d describe as a great customer experience.

But one enterprising Canadian homebuilder is trying to change that, using web 2.0 tools to reassure his customers that their build won’t turn out like a reality TV nightmare…

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