On Sunday night, Sydney hosted the 17th annual Tropfest, the world’s largest short film festival.
One of the funniest films was Rachel Givney’s ‘Bargain!’, which walked away with the prize for best female actor. OK, so it’s a good short, but what does it have to do with marketing?
On the surface, perhaps not much. But look a little deeper and the film offers financial services marketers an important lesson in customer experience…
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