Vegemite’s decision to name its new variant ‘iSnack 2.0′ has stimulated a lot of debate on Twitter and Australian marketing blogs in recent days, culminating in Kraft’s decision to axe the name just four days after it was unveiled.
‘iSnack’ bombed because the name has no relevance to the product, coming across as an opportunistic attempt to jump on the Apple / web 2.0 bandwaggon.
One company that has a better record in this area is Ford…
The recent departure of Google’s Head Designer, Doug Bowman, has sparked a flurry of debate across the internet on Google’s design philosophy.
Google’s ability to efficiently harness information has been central to its success as a search engine.
However, there are question marks over whether an over-reliance on data in design has hampered Google’s visual identity and ultimately its ability to create a brand that people will pay for.
